Cloud Watching is a series that explores on an international scale what happens when photography “fails,” producing abstract and fragmented images that challenge our expectations of photographs as faithful representations of reality and as a medium for preserving memories.

Since 2023, I have been collecting discarded negatives from various countries, including Brazil, Portugal, France, Turkey, Japan, and Morocco, visiting flea markets, connecting with people online, and collaborating with processing labs. I then partially remove the photographic emulsion, allowing new stories to emerge from glimpses of other people’s memories.

As society becomes increasingly saturated with images — through social media, advertising, and AI-generated content — we are conditioned to respond instantly, often without reflection. This project invites viewers to pause and reconsider their relationship with photography. Like pareidolia — seeing shapes in clouds — these images invite viewers to draw meaning from their own memories and understanding of photography.